B is for Brands

As part of our #EventprofsAtoZ series we have lined up a number of guest bloggers to post on their area of expertise. First up is Freelance Graphic Designer, Nicola Darwen. Nicola has experience working for some of the worlds top brands; now living and working in the North West of England she brings that same […]

#Eventprofs A to Z

We all know how hard it is to stay on top of our business related social media activity. Twitter, Instagram, Facebook and Blogging all take time, and without prior planning, it can be difficult to make sure your content is consistently relevant, engaging and fun! With that in mind, a new month seems like the […]

The Event Industry and Blogging: Are Event Managers Missing a Trick?

I investigated UK Event Management Blogs and was very surprised at the results. I think Event Managers are really missing a trick when it comes to the event industry and blogging. We are really excited to be a collaborative partner in the National UK Blog Awards, which is the first cross industry blog awards to […]

Outbound Marketing is Dead

LEAD at Lancaster University Management School recently held a reunion for past students.  Becki was excited to return and hear from Nathan Smith of Smith and Smith PR.  Nathan gave a presentation entitled “Outbound Marketing is Dead: An Introduction to Inbound Marketing.” Nathan explained how sales calls, direct mail, tv ads and unsolicited emails (outbound marketing) […]